Group Member:
GONG Yunzhi 1155097111
KONG Jinying 1155097158
LI Ruoyi 1155104979
LIU Yang 1155102256
ZHU Yezi 1155099362
Data Source: Jiayuan.com
Website Data
Analysis
- Basic Info
- Finance & Work
- Self-Intro
Age: Minimum & Average & Maximum
23
21
20
44
42
40
84
80
83
Up to Beijing, down to Guangdong, love comes too late to be true
From the perspective of age structure, from Beijing, Shanghai to Guangdong, the group of people who are keen on having blind date on social sites shows a trend of being young. Among them, the average age of men and women in Beijing is 4 and 2 respectively, older than that of men and women in Guangdong. That means, going all the way south to Guangdong, users of online marriage market are getting younger and younger. The choice of dating and marriage groups on the Internet presents a younger trend.
从北到南，爱情就怕来得太晚
从年龄架构来看，从北京、上海到广东，选择在网络上婚恋交友人群呈现年轻化的态势。其中，北京用户的男性、女性平均年龄比广东省的男性、女性人群分别高出4岁和2岁。可见，一路向南，网络婚恋市场用户越来越年轻。
Marriage Status: Percentage
- Basic Info
Beijing is “remarried” while Shanghai and Guangdong are “single”
In terms of marriage status, the divorce rates of men and women in Beijing are higher than that in the other two regions. The divorced population of Beijing male users accounts for 37% of the total population, which is 6 percentage points higher than Shanghai. While the proportions of singles in Shanghai and Guangdong are unusually high, both men and women are 64%.
“二婚”的北京，“单身”的上海与广东
从婚姻状态来看，北京男女的离婚人群比率均高于其他两个地区，其中，北京男性用户的离婚人群占总人群的37%，比上海高出了6个百分点。而上海地区与广东地区的单身人群比例出奇得一致，无论男女，均为64%。
Education
Beijing
1078
1141
506
321
66
73
396
304
89
28
Shanghai
Guangdong
935
663
755
467
156
262
196
86
22
3
1043
895
579
404
131
111
328
189
51
14
- Basic Info
The rare "Dr. She" & The “Senior Intellectuals” in Beijing
From education background, “Female doctorate” is obviously the rarest group in all groups. Based on different areas, the education level of Beijing users is generally higher, and the education level of Guangdong users is relatively low. Meanwhile, taking undergraduate as the dividing line, women are higher than men in high school and specialist categories, while the number of men are more than women under the group of undergraduates, masters, and doctorates. It is worth noting that in Beijing, the percentage of females who own a bachelor's degree exceeds that of men.
难觅“女博士”，北京出“高知”
学历背景方面，从高中学历到博士学位，“女博士”成为当之无愧的最稀有人群。从地区来看，北京用户的学历普遍较高，广东用户的学历相对较低。同时，以本科为分界线，女性在高中和专科类别高于男性，而男性则在本科、硕士和博士学位的人数上多于女性。值得一提的是，北京地区的本科学历中，女性占比超过了男性。
- Basic Info
Occupation Types
- Finance & Work
Programers win the “Single AF” competition
As for the occupation of singles, Computer & Internet related industries are on the top of the list among male users. The common sense of “programmers having hard time finding a wife” seems to be proved by big data. In contrast, the single group of female users is mainly concentrated in education and consulting industry. From geographical point of view, in Shanghai and Guangdong, most of the "single AFs" are engaged in the fields of finance and foreign trade, while the staff of Beijing government agencies remain relatively lonely.
“单身狗”貌似被程序员承包了
在单身人群行业来看，男性用户中，计算机互联网相关行业位居榜首，“程序员找老婆难”的社会共识再一次被大数据印证，而与此对比，女性用户的单身群体则较多集中在教育、咨询行业。地域来看，上海、广东地区从事金融、外贸的“单身狗”居多，而北京政府机构工作人员与其他地区相比较多。
Housing Condition
- Finance & Work
"Male love-nest possessors" VS "Female landowners”
From the perspective of housing ownership, the proportion of men who own housing is as high as 60% and above. The housing ownership rate of men from Shanghai and Beijing even exceeds 70%, while the ratio of no real estate is less than 10%. That probably means as a homeless man, you may become a “disadvantaged group” on dating websites. Relatively speaking, women's real estate pressure is relatively less, and most women choose to rent or generously tell that they do not own a house.
男性大多有“爱巢”，“女地主”也不少
从房屋拥有状况来看，男性有房的比例高达60%以上，上海和北京的男性有房率甚至高达70%以上，而没有房产的比率小于10%。身为无房男性，可能在相亲网站就会成为“弱势群体”。相对来说，女性的房产压力较小，大多数女性都选择租房或大方表示自己没有房子。
Career & Family
342
9
15
552
331
6
0
234
306
1
0
579
374
279
282
559
312
374
Beijing
Shanghai
Guangdong
- Finance & Work
Female: Family-orientated
Male: Taking both career and family into account
In terms of career and family choices, all men in the three regions tend to make an equal emphasis on both career and family, while the proportions of women who choose “family care equals” and “family first” are on the same level The results of the "Men's Heavy Care, Women's Heavy Family" also coincide with Chinese traditional values.
女性顾家，男性兼顾事业与家庭
在职业与家庭的选择上，不约而同的，三个地区的男性都倾向于选择事业与家庭并重，而女性们在“家庭事业并重”和“家庭第一”两个选项的的比例相差无几。“男重事业，女重家庭”的结果也与中国传统价值观不谋而合。
Self-Intro
Male
Female
Beijing
Shanghai
Guangdong
Overall Finding
-
Female:
-
more "high cold"(更高冷)
-
Do not bother if you are not pure-hearted (非诚勿扰)
-
Hobbies
-
Common hobbies: take trips
-
Different hobbies:
-
Male: swimming & keep fit
-
Female: music, reading & movies
-
-
Shanghai male: Bourgeois 小资 (e.g. music, movies & photography)
Distinct Spacial Characters
-
Guangdong Male: hide their heights（不说身高）
-
Beijing & Shanghai Male: lay more stress on local regions（强调自己是本地人）
